Behind every great brand is a woman with a story worth telling. And hers began by the roadside, not the boardroom.

Born in a small town in Baling, Kedah, Ismaniza Fahida Ismail or as the world now knows her, Cik Puan Gojes was no stranger to struggle. The eldest of five in a humble family, she helped her parents sell laksa and pickled fruits to make ends meet.

While others her age were playing, she was learning the value of hard work, sacrifice and faith.

But life didn’t dim her spark, it sharpened it. With no capital, no fancy network and no business degree, she launched CPG from her living room. She sold her first lip product with shaky hands and a hopeful heart, not knowing that one day, her brand would be on on the Malaysian market, worn by thousands and remembered by many.